Dick’s Sporting Goods

Public Lands Stores Floor Display

DSG’s new Public Lands stores are more than just a destination for outdoor enthusiasts.

QUANTITY: All Stores

Background

The new Public Lands stores are the destination for experiences, innovation, and expert advise. The ever-growing Outdoor Electronics category section needed a new enticing, self-exploring floor gondola that reflected these key elements. DSG’s Visual team knew TWM360 would deliver for their shoppers.

Execution

We started with an extensive understanding of the product assortment and quickly partnered with the merchants and brands to create segments within the category. Next, we created a graphics package to blend the environmental store graphics with display-level treatments to add awareness and inspiration. This was paired with a digital end cap experience to highlight product launches and provide a decision tree to choose just the right device.

Results

The visual team, store associates, and most importantly shoppers love the experience. Sales are reflecting the elevated merchandising and the system is planned for future stores. Additionally, other categories throughout the store are being considered for similar solutions.

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