LG

Studio WashTower

LG’s two-in-one WashTower is a best-in-class washer/dryer combo.

QUANTITY: 325 – 4 Display Configurations

Background

Fittingly, best-in-class display solutions were needed to compliment and highlight the WashTowers and Styler products at retail. A series of four displays were produced to accommodate multiple configurations and retail footprints. The four displays included a single WashTower header, a single WashTower surround, a double WashTower surround and a single WashTower/Styler combo surround. All featured illuminated dimensional branding, premium finishes, back-lit fabric graphics and recessed magnetic side panel graphics.

Execution

TWM360 produced the display family using common parts where applicable. Silicone Edge Graphics and push through dimensional logos created an elevated brand experience. Magnetic informational graphics provided ease of change for future products. A fine texture matte powder coating was introduced to soften the display exterior.

Results

The display family is able to accommodate any retailer footprint while keeping with LG’s elevated brand experience.

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