Otterbox

MagSafe Product Countertop Display

Designed to showcase several MagSafe product options within Target consumer electronics retail section.

QUANTITY: 580

Background

Otter Box approached TWM360 with a need to showcase their MagSafe products on an existing table within Target. The solution needed to ship fully assembled, be plug and play for Target team members to easily install, and be produced in a very aggressive timeline aligning with the launch of the iPhone 14.

Execution

The TWM360 team designed and produced a drop-in counter top unit. Finishes reflected a modern, sleek look that fit the aesthetic of the existing table. MagSafe cases were mounted on brackets allowing them to be the focus of the display. The installation was simple and required only two recessed wingnuts. Target team members were able to install it in under 15 minutes. The TWM360 team overcame extremely tight timelines driven by product delays as product for the iPhone 14 could not be distributed prior to the iPhone launch.

Results

“Trans World Marketing helped the Otter Box team deliver an ex-tremely successful program into Target while managing tight time-lines. The program had a zero percent fail rate and was well executed.” – Ashley Cattolica, Channel Marketing Manager.

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